CI symbolizes not only the business culture but also the images of product promotions
which are visibly manifested by the way of branding.

HOTECH contributes to the innovation of humanity-oriented voice control
technology and the research and development of products. We also endeavor to apply
them to the daily life, in order to upgrade people’s life quality and the convenience.

Thus, we’ve kept working forward to the goal of completely delivering our business
belief during CI’s gradual progress. The CIS tasks at the each step have successfully
completed. The ten year efforts also have built up the quality brand of HOTECH.

HOTECH’s CIS has experienced the following steps:

Coherence at the initial step (1999~2001) MI (Mind Identity)
The establishment of mind identity. It has strengthened the internal coherence of
business.

Introduction of brand (2001~2004) BI (Behavior Identity)
The establishment of behavior identity. It has officially introduced our corporate
identity.

Connection with the industry (2004~2009) VI (Visual Identity)
The establishment of visual identity. We take acoustic symbol as our corporate visual
identity (logo) to clearly deliver our business characteristics. It has successfully
increased the business identification and differences from others.

From the beginning of business belief’s establishment, business identity’s
establishment till the fully harmony with the industry and the visual revision, we
accomplished the establishment and revision of CIS in October 2009.

From October 2009 to October 2010
We will continually adjust the corporate visual identity on products with our CIS
guidelines in order to unite the identity in public.

After October 2010
Before October 2010, the CIs before the adjustment and after the adjustment would
both appear on our products. This helps to convey the visual identities of CIs.
However, the finalized CI would gradually appear more and will fully replace the
previous one after October 2010.